Amazon is currently working on an upcoming global expansion of Prime Video, which at the very least will bring The Grand Tour to 200 countries in December, but it looks like some of those changes have already gone into effect. It appears that customers not living in the US can now sign up for Amazon Prime through Amazon.com without any of the warnings and restirctions that were previously present. These non-US customers can use their actual non-US addresses and credit cards without any issues. Once signed up, non-US residents can then stream Amazon’s original shows without any geographic restrictions, and without needing DNS/VPN masking services. There is confirmation of this working with Canadian residents and Australian residents, but it likely works with other countries as well, if not globally.
We still don’t know if Amazon plans to officially roll Amazon Video out to 200 countries in December, or if only specific shows will be made available. Based on this new information about Amazon original shows already working without needing to use DNS/VPN masking services like before, it seems customers in countries where Amazon Video isn’t officially available will at least be able to stream most of Amazon’s original shows.
Signing up for a US Prime membership does not grant access to Amazon’s entire Prime Video library from outside the US. Shows and movies not produced by Amazon, even those that Amazon has exclusive rights to in the US, will still not be accessible outside of the US. Even some Amazon original shows are maintaining restrictions in certain countries due to rights deals that have not expired yet. For example, Stan in Australia has purchased the rights to Amazon’s Transparent, so while The Grand Tour can already be streamed unrestricted in Australia with a US Prime account, Transparent cannot.
While this certainly isn’t a perfect global expansion that makes all Prime Video content available everywhere, it’s a welcomed first step that’s long overdue. As content deals expire and new deals with global consideration are signed, it’s undoubtable that the number of shows and movies available globally will increase over time.