The selection of video content apps for the Fire TV may be confusing to some users, so Amazon has created two new categories to help sort out apps that require a cable or satellite TV subscription from those that require no subscription or can be subscribed to directly. The new “Direct Subscription Channels” category lists apps like HBO Now and SHOWTIME which do not require viewers to have a traditional cable subscription, but instead let customers subscribe directly to the individual services. The category also includes video apps like Pluto TV and CBS News which don’t require a subscription of any kind. Conversely, the new “Using your Cable/Satellite TV Subscription” category includes apps like HBO GO and Showtime Anytime which do require the viewer to have a traditional cable subscription which they use to unlock the app in order to view content. The two new app categories do not include all apps that fall into each classification, but they should help new users navigate the Fire TV’s appstore more efficiently.
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