It seems as though both Amazon and Apple are on the same update cycle for their streaming boxes. Both companies released their current flagship set-top boxes in October 2015 and both appear to be releasing new hardware in the next couple of months, if rumors are to believed. Bloomberg is reporting that a new Apple TV capable of 4K and HDR streaming will be announced in September at the event where Apple is expected to also announce their new iPhone models.
The 5th generation Apple TV is said to have a faster processor and Apple will reportedly also update their TV app to aggregate live content from services like Sling TV or DirecTV Now. No word on whether Netflix content, which is notably still missing from Apple’s TV app, will also be integrated.
Leaked firmware for Apple’s upcoming HomePod smart speaker has also revealed that a new Apple TV with 4K and HDR support is in the works. Amazon is also expected to announce at least one new Fire TV with 4K and HDR support in the coming months, so if Apple announces their new Apple TV first, you might want to hold off on placing an order until Amazon makes their announcement.