Tim Cook, Apple’s CEO, announced on the stage of The Wall Street Journal’s tech conference that the new Apple TV will be available to order on Monday, October 26th, and will arrive later that week. Released this week, and available on both the new and old Apple TV, are new apps from NBC and CBS, which join existing apps from Fox and ABC to round out the big four US broadcast networks. The NBC app requires users to log in with their cable provider to view most content, while the CBS app requires subscribing to CBS All Access, their à la carte service, which costs $5.99 per month for on-demand access to CBS’s content as well as live TV streaming in select major markets. In comparison, the Amazon Fire TV has an ABC app and will gain an app from Fox soon, but has shown no indication of receiving NBC and CBS apps. As for the live TV service that Apple is rumored to be working on, it doesn’t seem like we’ll be seeing that anytime soon. CBS CEO Les Moonves told Bloomberg that they’ve been in talks with Apple, but doesn’t know when the service will launch. Cook did call the new Apple TV “the foundation of the future of TV” on stage, so it doesn’t seem like Apple is content with just the new hardware.
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