Netflix and HBO have finally been integrated into the Amazon Fire TV’s universal voice search. This means you can use your voice to find and bring up Netflix and HBO movies or TV shows in the Fire TV interface, even if the content is not available in any way through Amazon. Selecting the content will launch the respective app directly. This ability, which was promised by Netflix CEO Reed Hastings when the Fire TV first launched in 2014, has been a missing sore spot for Fire TV owners. A sore spot no more, because the Fire TV and Fire TV Stick now have full Netflix catalogue integration.
Browsing content through the Fire TV interface will now indicate if the movie or TV show is available through Netflix, in addition to HBO and the 75+ other subscription services that the Fire TV supports. If content is available from multiple sources, you’ll find all the ways to watch in the “More Ways to Watch” popup, just as always, but now you’ll see Netflix and HBO Go as one of the options if applicable. Support for HBO Now will be added in the near future. HBO content already appears in search results, but you can not directly start playing content in the HBO Now app from the Fire TV interface yet. For now only the HBO Go app is supported, with HBO Now support coming soon.
Amazon also says Netflix and HBO subscribers will see recommendations appear on the Fire TV’s home screen from those services. It’s unclear how exactly this will pan out just yet, since it doesn’t appear to be present yet.It will likely be similar to the Crackle row of content found near the bottom of the “Your Videos” section on the Fire TV.