At the top of the new Fire TV interface, added with the 188.8.131.52 software update, is a “featured content” area that is essentially a big banner ad. While scrolling down from the the main menu, if you pause long enough on the ad, the static image will turn into a video that automatically starts playing. While you can’t remove the ad entirely, it’s thankfully easy to disable it from auto-playing. Here’s how to limit the “featured content” banner ads to remain images.
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