HBO stand-alone subscription service reportedly launching in April for $15 per month

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HBO’s upcoming subscription service will reportedly be called “HBO Now” and is expected to cost $15 per month, according to a report by International Business Times. For the first time, consumers will be able to subscribe to HBO directly without the need of a television subscription. The new service will debut with a new app, instead of using the existing HBO Go apps. The two apps will coexist, with HBO Go delegated for cable subscriber access and HBO Now used for stand-alone access.

No word on if or when the new service will arrive on the Fire TV. The report only mentions Apple being most aggressive in courting HBO to add the service to the Apple TV. When HBO Go arrived on the Fire TV last December, Amazon said the app would make its way to the Fire TV Stick this spring. That time frame aligns perfectly with this new service, so I wouldn’t be surprised if we see both HBO Go and HBO Now on both devices come this spring.

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6 comments
  1. Rick says:

    There has to be a push to have it up and running by April 12, no?

  2. Jim says:

    I’m guessing when HBO Now goes live the HBO selections in Amazon Prime Video goes bye-bye.

  3. TheCodingDutchman says:

    What is the average price to have HBO added to your cable package? $10? Apparently, to HBO Netflix’s and Amazon Prime subscription prices are not enough of an influence. However, I think people will pay it as it would still be cheaper than having cable and HBO subscription.

  4. Bruce says:

    Adding HBO to DISH costs $19/mo. HBO Now could save me some money on watching GoT S5 if there is no long-term commitment.

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