HBO’s CEO, Richard Plepler, just took the stage at Apple’s watch event to announce that HBO’s stand-alone streaming service, HBO Now, will be launching this April. The service, which does not require a cable subscription, will initially be exclusive to Apple TV devices and will cost $14.99 per month. A launch date was not given, but Plepler did say the service would launch in time to watch Game of Throne’s season 5 premier on April 12th. Apple has also announced that the 2 year old Apple TV will finally be receiving a price reduction from $99 to $69.
Seeing how the announcement came at an Apple event, it’s no surprise that no word was given on when the service would make its way to other devices. Considering Amazon has a tight relationship with HBO, it’s safe to say the service will eventually make its way to the Fire TV. We’ll just have to wait and see when that will be.