When the 2nd-gen Amazon Fire TV launched in October 2015, it was immediately plagued with poor reviews due to numerous operating system bugs that resulted in broken surround sound, flakey WiFi, and an unreliable remote control. Despite several software updates correcting the majority of the issues, Amazon’s new flagship streaming device had barely broken a 3.5 star rating by the end of 2015. Now that the new Fire TV is nearly bug free and actually gaining new features once again, Amazon is confident enough with the device’s performance to solicit reviews. On February 24th, Amazon sent out a mass email to Fire TV owners, asking them to review the streaming box. The result was over 1,500 new 5 star reviews, which shot the device up to a 4.1 star rating.
Of the over 2,300 2nd-gen Fire TV customers that have written a review within the last few days, 85% of them have given the device a 4 or 5 star rating. If you only take into account reviews from that time period, the new Fire TV would have a 4.4 star rating, surpassing even the 1st-gen Fire TV’s 4.2 star rating. While the 2nd-gen Fire TV of today, with its updated software, is vastly more loved by customers than when it first launched, the device’s reputation may never fully recover from its tarnished past. Lets hope Amazon doesn’t repeat the same mistakes with the next generation.
To be clear, Amazon did not specifically ask for positive reviews. The email they sent, shown here, simply stated:
“Thank you for your recent purchase of Amazon Fire TV. We hope you’ll share your experience with other customers by leaving a review.”
Also, for those interested, here are charts for the 1st-gen Fire TV’s ratings.