Essential, the new tech company started by Android co-founder Andy Ruben, has announced new variants of the Essential Phone and one of them is exclusive to Amazon. The new Halo Gray version is only available on Amazon and it “includes Amazon Alexa.” Unfortunately, it seems as though all that means is that the Alexa app comes pre-installed on the device. Even though Essential has received funding from Amazon through the Alexa Fund, which normally goes to companies that innovate with Alexa, there hasn’t been any special Alexa integration done to the Amazon-exclusive phone.
This new version of the Essential Phone is not a new member of Amazon’s Prime Exclusive Phone lineup. It is merely just a regular product that is only available to purchase through Amazon. Prime membership is not required to purchase the phone.
It is available to pre-order now for $449.99, which is $150 cheaper than the other new colors announced. The phone will ship on February 21st and a few days later, on February 24th, the price will increase to $499.99. You can also pre-order the phone with Essential’s 360-degree camera attachment for $499.99.