Google officially revealed the new Chromecast Ultra at their media event this morning. The new device will be the first Chromecast to support 4K UHD video, as well as HDR content, both HDR10 and Dolby Vision standards. It will be $69, as rumors predicted, and available in November.
The Chromecast Ultra is positioned to be the first streaming device, apart from specific smart televisions of course, that supports the newer Dolby Vision HDR format. That all depends on when it ships, since Google hasn’t given a specific date, and other devices may be announced and made available before the Chromecast Ultra.
At launch, Google says YouTube, Netflix, and Vudu will be the only sources of 4K content on the Chromecast Ultra. Google Play Movies will finally be offering 4K content in November as well, and the device’s product page indicates the RedBull TV app will support 4K casting at some point.
The new Chromecast Ultra is very similar to its 1080p predecessor, apart from the 4K and HDR support, but Google says it can load content 1.8x faster and the onboard 802.11ac reception has been improved. If you prefer an ethernet connection, Chromecast Ultra will have Google’s $15 ethernet adapter plug included in the box.
The chromecast Ultra is not available to preorder yet, but it will be released some time in November. It will probably do fairly well on name recognition alone, since Google says they’ve sold over 30 million Chromecasts total, but when devices like the Fire TV Stick 2 are available for $39.99 and the Mi Box for $69, which does everything the Chromecast Ultra does, except Dolby Vision, it’s a hard sell.