Cablevision, a cable and internet service provider in the greater New York area who operates under the Optimum brand, has debuted two new packages targeted towards new media. The first bundle, officially called the “Cord Cutter” package, combines 50 Mbps internet service, a complimentary over-the-air digital antenna, and wifi hotspot access for $45 per month. The second “Everyday Low Price” package combines the same digital antenna and wifi hotspot access with slower 5Mbps internet service and a VOIP-based phone service for $35 per month. Subscribing to either plan grants you the option to add HBO Now for $15 per month. Being an Optimum internet subscriber is currently the only way to sign up for HBO Now outside of Apple’s current exclusivity deal.
These new bundles aren’t groundbreaking, but it is the first time an internet service provider like Cablevision has ever handed out digital antennas to their customers. With Sling TV gaining in popularity and Verizon offering semi-a-la-carte programming earlier this month, expect to see more interesting ways for traditional content providers to appeal to cord-cutters and cord-omg-lmao-yolo-ers.