A few years ago, Apple was rumored to be working on its own streaming TV service until the whole thing was reportedly shelved. Those rumors have spun back up with The Information now reporting that Apple’s streaming TV service will launch next year to compete with Amazon Prime Video and Netflix.
Apple’s streaming TV service is said to launch first in the US and then become available in over 100 countries soon after. If the rumors are accurate, the service sounds like it will incorporate characteristics of subscription-based services, like Prime Video and Netflix, free content services, like The Roku Channel and Crackle, as well as add-on services, like Amazon Channels.
The Information says the new service will offer free content on iOS devices and will become the home interface of the Apple TV. Apple currently has a number of original movies and TV shows in the works that will likely be offered as the main content for this new streaming service.
If Apple does release a streaming TV service, and it does well, it’s likely that we’ll see a much less expensive Apple TV model in the future. Amazon and Roku can sell very capable, yet inexpensive $30-$50 streaming devices because they’re making most of their profits on content and advertising. The Apple TV, as well as NVIDIA’s Shield TV, rely on the sale of their hardware to generate profits. If Apple’s rumored streaming TV service succeeds, we might see the release of an Apple TV Stick in a couple of years.