What probably comes as no surprise to anyone, Apple is reportedly testing a new Apple TV that is capable of 4K playback, according to a new report by Bloomberg. People familiar with the plans say the new device, internally codenamed “J105,” is also capable of displaying “more vivid colors,” which likely means support for HDR content. Bloomberg’s article points out that the current Apple TV, released in 2015, as well as the new unreleased model consist of numerous compromises that have resulted in a product that is evolutionary instead of revolutionary. Apple’s original vision for the product included connectors for a coaxial port to replace cable boxes, a game controller to compete with Microsoft’s Xbox and Sony’s PlayStation, and microphones for hands free Siri communication. None of that panned out and Apple “essentially settled for turning the television set into a giant iPhone.” A 4K capable Apple TV, as well as HDR support, is inevitable from Apple, but it sounds like a disruption of how the average customer consumes streaming media is not coming with the next generation device.
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