Amazon’s Alexa will soon help find your lost belongings

Amazon has reportedly invested $250,000 to $500,00 in bluetooth locator company Trackr as part of their $100 million Alexa Fund initiative. Trackr makes a coin-sized bluetooth device that attaches to your easily misplaced belongings, like your keys or wallet, and allows you to locate your items. Trackr uses an app on your phone to cause the lost item to beep so that you can find it. Amazon’s investment means Trackr is building Alexa integration into their product, so you’ll very likely be able to say something like “Alexa, find my keys” to trigger the locating beeps. Since your phone and wallet/keys are often misplaced together, it makes sense to use a non-mobile device like the Amazon Echo or Fire TV to find your lost items.

ViaZatz Not Funny!


  1. Craig says:

    Battery life (and recharging) is the only problem with this kind of thing…

  2. Matthew says:

    Can I already ask Alexa to find my phone if I have the Alexa app installed? (Yes, I know I could call the phone, but if I don’t have another phone on hand or the phone is on silent, then I’d be up a creek).

  3. Ujn Hunter says:

    Will buy these… for my wife. So I never have to be asked “Where are my keys?”, I’ll only need to hear her ask Alexa.

Leave a Reply

Your email address will not be published. Required fields are marked *