Amazon to sell the Fire TV for $69.99 on Prime Day


Amazon has revealed several of the upcoming Prime Day Deals we can expect tomorrow, July 12. One of those deals is the Amazon Fire TV for $69.99. This will be the first time the 2nd-generation Fire TV has ever been available for such a low price. For comparison, the Fir eTv was $74.99 during Black Friday last year. As listed in my pricing guide, this is a great price and pretty much as low as we could have reasonably expected. No word on what time this deal will go live, but midnight PT or 6 a.m. PT are two good bets. We don’t know yet if the UK or Germany will also have the Fire TV on sale.

Update: UK Prime Day is now live with the Fire TV for £54.99 and the Fire TV Gaming Edition for £94.99. All Amazon hardware went on sale at midnight, so that should mean that US sales will also go live at midnight tonight.


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