The rumors of Amazon launching a new standalone streaming music service to rival the likes of Spotify, Apple Music, and Google Play Music are being reaffirmed. Amazon will reportedly launch a subscription music service “in late summer or early fall” that will cost $9.99 per month. Prime Music will remain available to Prime members, while the new service gives customers who want a more robust catalogue from Amazon an option.
Since easy access to streaming music is a major selling point for Alexa and the Amazon Echo, it makes sense for Amazon to want a first-party option that keeps customers from having to resort to services like Spotify, which debuted on the Echo earlier this year. While Prime Music’s 1.6+ million catalogue is nice for casual listeners, you can probably expect the new service to offer upwards of 25 million tracks. The big question is, will the new music service be released just to add another item onto Amazon’s growing repertoire of digital media services, or will there be something unique about it that entices customers of competing services to switch? We should know later this year.