Amazon tests UltraViolet-like service that offers free digital copies with Blu-ray and DVD purchases


Amazon is testing a new service that automatically gives customers a free digital version of Blu-rays and DVDs they purchase from Amazon. Two members of a German Blu-ray forum have reported receieving an email from Amazon informing them of the test program after purchasing Blu-rays and DVDs. Digital versions of the titles they purchased were added to their Amazon Video library and were available to stream immediately. The email from Amazon makes it clear that the service is only being tested and that access to the free digital copies may be revoked in the future.

Amazon already offers a similar service, called Amazon AutoRip, for music where customers who buy select CDs from Amazon automatically receive a digital version added to their Amazon Music library. This new Blu-Ray and DVD service from Amazon is the video equivilant of AutoRip and is no doubt an answer to UltraViolet, a similar program that provides access to a digital version of content in a cloud locker which is unlocked by entering a code included with physical media. Amazon, as well as Google, Apple, and Disney, are notably not members of the UltraViolet alliance.

The Amazon Fire TV and Fire tablets, lost all access to UltraViolet content a couple months ago when Flixster, the only app that streamed UltraViolet content on those devices, dropped all streaming capabilities. While a competing UltraViolet-like service from Amazon would not restore access to the content that owners of Amazon’s hardware once had, it would at least provide feature parity for future physical media purchases.

It’s unknown if Amazon is testing this new service in countries other than Germany. It’s also worth noting that the two individuals who have received the free digital content are both Amazon Prime members, so membership may be a requirement for the service.


  1. Will G says:

    Cool news, but Amazon actually going UV would be so much better. One of the biggest perks of UV is that you can share your UV library with four other UV accounts (family or friends).

  2. Craig says:

    Yeah. They need to actually get UltraViolet. I don’t know what the heck is taking so long to get it? It is really that hard to sit a few lawyers down and sign on the dotted line? I want my Vudu purchases mirrored on Amazon Video and I’m not repurchasing about 100 movies to do it.

    Elias? Can you reach out to anyone in Amazon and figure out why this hasnt happened yet?

  3. Joe says:

    Both Amazon and Google need to join UV

  4. Ohiomedic says:

    This sounds more like what Walmart is doing with Vudu. If you buy a compatible movie from their website it shows up in Vudu if your accounts are connected. If you buy in store you just scan your receipt in the Walmart app. The codes you get with the disc still work also.

  5. Y2Bogus says:

    This is the epitome of dumb. There’s already an existing, platform independent, studio-backed service for this, with a pre-existing customer base. Why not join that instead of trying to re-invent the wheel an compete against it?

    • keiichi000 says:

      Besides the obvious reason that UV is damn near awful. If anything, I wish the various UV studios would drop UV and go with Disney’s Movies Anywhere approach. Works so much better, and I get my movies on all the platforms (Vudu, Amazon, Google Play, and ITunes).

  6. Ujn Hunter says:

    Disney Movies Anywhere is the best, I agree… so great to be able to choose where and how I want to watch my movies. This is good news regardless, as having access to the movies I buy (buy 99% of my movies from Amazon already…) instantly is great.

  7. Drake says:

    Screw Disney and their price fixing.

    We need to get behind UV in greater numbers. It’s the only digital option that *every* single company can participate in equally and that gives consumers every possible choice… not stranding their content in one place if it’s service declines in quality. You want to buy on iTunes? Or Google Play? Or from a studio directly? Or a brick and mortar? Great, buy anywhere… watch anywhere. They just need to get on board with UV. They don’t because the biggest of them each thinks they can monopolize your dollar, or at least get a bigger chunk of it, by forcing you into their narrow offerings. Don’t support anyone who doesn’t play nice with UV and you’ll quickly see just how amazing things could be with everyone on the same footing.

    Anyone who says Disney movies anywhere is best because of the options it gives them doesn’t understand how UV works… or is an Apple person.

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