Amazon taps celebrities for top secret Beta Testing Program for this year’s Super Bowl ad

Amazon has just put up a cryptic page for a, presumably fictitious, new Amazon Beta Testing Program that is somehow linked to an upcoming 2019 Super Bowl LIII ad. The page explains that the program is a “top secret division of Amazon which employs celebrities to test Alexa-enabled technologies such as sub-aquatic audio waveform resonance, interspecies language translation, and voice-controlled body de-stressers.” Four 10-second videos are embedded on the page, featuring celebrities Harrison Ford, Forest Whitaker, Abbi Jacobson, Ilana Glazer, and twin astronauts Mark and Scott Kelly.

Each video has the celebrity opening a blue light emitting box. Once opened, Alexa welcomes the celebrity by name to the Amazon Beta Testing Program. Each short video ends with the celebrity voicing their reaction and the date “2.3.19” appearing, which is the day of Super Bowl LIII. The page describes the videos as “declassified testing footage” and encourages you to tune into the big game to see more.

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9 comments
  1. Mike says:

    Those are so short, they almost don’t qualify as teasers. Such a great idea though! :-)

  2. Shirley Dulcey says:

    The page offers links to buy various Echo products. Most are at regular prices, but the Echo Dot is on sale for $30 or two for $50. All colors are currently out of stock but you can back-order them.

  3. TechyChris says:

    Going to the Patriots Send Off Rally tomorrow at Gillette Stadium, they put on a good show lots of music and Blue Man Group will be performing, hoping for a win!

  4. I was surprised while watching a YOUTUBE video when the word “Blexit” was said Alexa was activated. I tried it myself and said “Blexit” what time is it and of course it told me the timr. Weird.

    • Jesse says:

      When Amazon was releasing all of those commercials with people saying “Alexa”, our stupid thing kept going off. So, we “fixed the glitch” and just got rid of it. It didn’t bring joy to our life.

  5. Stefan says:

    Ꮤhen I originally commented Ӏ clicked the “Notify me when new comments are added” checkbox and noԝ eɑch
    time a comment is added I ɡet several e-mails wіth tһe same comment.
    Ιs tһere any waʏ yoս can remove mе from that service?
    Μany thanks!

    • Mike says:

      I think there’s a link within the email you received asking for confirmation that you wanted to receive the follow-ups. It should take you to a page where you can alter your selections.

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