Now that Prime Day is over, Amazon has released some figures for the big sales event. Comparing this year’s announcement to last year’s announcement reveals that over 500 thousand Fire TVs and Fire TV Sticks were sold globaly yesterday. Amazon is notorious for not divulging sales numbers for any of their products, but last year they said “hundreds of thousands of Fire TV Sticks” were ordered during Prime Day and this year they said they “sold over 2.5x more Amazon Fire TV devices compared to Prime Day last year.” Assuming “Fire TV devices” includes all Fire TV and Fire TV Stick types, and “hundreds of thousands” means at least 200,000, multiplying that base figure by 2.5 translates to at least half a million Fire TV devices sold this Prime Day. Amazon said the Fire TV Stick specifically was the best-selling device globally on Prime Day, which is a repeat of the same accomplishment from last year’s Prime Day.
Amazon also said that the Amazon Echo had its “biggest day ever” and sales were “up over 2.5x compared to [the] previous record day.” That’s impressive since, presumably, the previous record day was Black friday last year, when the Echo “was the #1 best seller across all $100+ products on Amazon.com.” As a whole, orders during Prime Day this year “surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S.,” so it’s probably safe to say Prime Day will continue being an annual event for years to come.