Amazon reveals their Black Friday game plan and previews upcoming deals

Amazon has revealed details about their upcoming Black Friday sale event. Deals will start appearing this Friday, November 20th and continue through December 9th in various ways. There will be 10 “coveted deals of the day” starting at midnight on Thanksgiving, with “up to 10 more on Black Friday.” We don’t know yet what will be on sale, but these will likely be their big “doorbuster” items available in very limited quantity to the lucky few who get in early. For the rest of us, Amazon will be having lightning deals “as often as every five minutes” starting on Friday, November 20th and lasting for eight days at Amazon says Prime members will get 30-minute early access to the majority of the deals.

In addition to the 10 to 20 “coveted deals” and the 8 days of lightning deals, there will also be 150 deals only available through Amazon’s mobile apps. These deals will be released daily from 3pm PT to 11pm PT, starting on Thanksgiving through Wednesday, December 9th. You’ll be able to find them in the “App Only Deals” section of Amazon’s shopping apps, and you will be able to subscribe to mobile alerts to be notified when the deals go live.

I’ll be tracking and posting all the best Fire TV and tech related deals at the new Black Friday hub. Read on for a preview of 90 or so products Amazon will be putting on sale throughout their Black Friday sale event.


  • Kindle Paperwhite, $99.99
  • $30 off Kindle and Kindle for Kids Bundle
  • Fire, $34.99
  • Fire Kids Edition, $84.99
  • $25 off Amazon Fire TV
  • $15 off Amazon Fire TV Stick and Amazon Fire TV Stick with Voice Remote
  • Up to 45% off select Samsung and LG TVs, including Samsung 32” 1080p
    LED TV for $177.99, LG 49” 1080p LED TV for less than $370, and
    Samsung 75” 1080p Smart LED TV for less than $2,000
  • Top-selling 60” 4K LED TV, $799.99
  • TCL 55” Roku Smart LED TV, $348
  • Hisense 55” 4K Smart LED TV, $448 (App Only Deal)
  • 50” 1080p LED TV, $149.99 (App Only Deal)
  • 40” 1080p LED TV, $145
  • TCL 32” Roku Smart LED TV, $125
  • 32” LED TV, $75
  • Acer Home Theater Projector, $299.99
  • VIZIO 38” 2.1 Home Theater Sound Bar, $79.99
  • $49 off SONOS 2-Room Streaming Music Starter Set
  • Save 40% on Polk Audio Omni S2 Wireless Speaker
  • Up to 25% off Denon HEOS 1 Wireless Speakers
  • 50% off Sony Extra Bass Bluetooth Headphones
  • Save more than 50% on Sennheiser HD 598 Special Edition Over-Ear
    Headphones in Black (Amazon Exclusive)
  • More than 50% off top-selling point-and-shoot camera
  • Jawbone UP3, $99
  • Save $100 on an Intel-Powered Dell 2-in-1 Laptop
  • ASUS 15” laptop, $129
  • Up to 40% off select Acer desktops, monitors, chromebooks, and tablets
  • Save more than 20% on select Samsung Galaxy Tablets
  • Save up to 70% on select SanDisk memory cards and USB flash drives
  • Top-selling mobile printer for less than $100

Baby, Toys & Pets:

  • Save 30% or more on select Graco Car Seats and Strollers
  • Up to 60% off select Disney apparel, toys, and more
  • Save 50% on select best-selling wooden preschool toys
  • 40% off select Fisher-Price Musical Instruments
  • Up to 50% off select toys from favorite brands like Barbie, Hot
    Wheels, Fisher-Price, and more
  • Save 50% on select construction toys from K’NEX, Lincoln Logs, and
  • Up to 50% off select Lionel Train Sets, including Polar Express
  • 50% off select wearable technology products and robotic toys for kids
  • 45% off UDI R/C Falcon Drone with HD Camera
  • LEGO Star Wars Stormtrooper Figurine Alarm Clock, $15.99
  • Up to 60% off select Nylabone dog treats and chew toys
  • Save more than 50% on select Outward Hound dog toys
  • Up to 50% off select PetSafe pet products

Home & Kitchen:

  • Save $50 on Samsung SmartThings Home Monitoring Kit
  • Save up to $200 on select Dyson vacuums
  • Save 40% on Silhouette Cameo Starter Bundle
  • $25 off with select DEWALT purchases of $100 or more
  • $20 off select orders of $100 or more in Porter-Cable tools
  • DEWALT 18-Volt Compact Drill/Driver Kit with Two Batteries, $89
  • More than 45% off Miracle-Gro AeroGarden Ultra LED Indoor Garden with
    Gourmet Herb Seed Kit
  • Up to 60% off select products from FoodSaver, Oster, Krups, Nespresso,
    T-fal, Wilton, and more
  • More than 55% off select Imprint Cumulus Comfort Mats
  • More than 50% off select Instant Pot Programmable Pressure Cookers
  • Save up to 40% on select cookware from Circulon and Rachael Ray
  • More than 40% off Rabbit 6-Piece Wine Tool Kit
  • Save 20% on Soma Sustainable Carafe and Plant-Based Water Filter,
    available through the new Amazon Launchpad program for startups

Sports & Travel:

  • 34% off Skywalker 15-Feet Jump N’ Dunk Trampolines
  • Insta-Bed Raised Air Mattress with Never Flat Pump – Queen, $87.99
  • BARSKA Starwatcher 400x70mm Refractor Telescope, $49.50
  • 30% off Reebok Professional Deck Workout Bench
  • 25% off Nautilus T614 Treadmill
  • STIGA Triumph Table Tennis Table, $299.99
  • 25% off select Timbuk2 Command Messenger Bags
  • 25% off select Under Armour fleece
  • adidas Originals Men’s Sport Essentials Tee, $19.99
  • Save up to 50% on select adidas footwear for men, women, and kids
  • Save 70% or more on Samsonite Two-Piece Spinner Sets
  • Up to 45% off RV and camping supplies, including select products from
    Camco and Valterra
  • Up to 55% off select Automotive D-I-Y items

Fashion & Beauty:

  • Up to 70% off select clothing, shoes, accessories, jewelry, and
    watches for men, women, and kids
  • 30% off select clothing, shoes, accessories, jewelry, and watches with
    promotional code 30BLACKFRI
  • Up to 70% off select diamond jewelry gifts
  • Up to 50% off select luxury watches for women
  • Select Levi’s Jeans for men, $39.99 or less
  • 45% off select New Balance shoes for men, women, and kids
  • 50% off select Steve Madden shoes for men
  • 50% off select Steve Madden and Madden Girl shoes for women and kids
  • 50% off select Stride Rite shoes and more for kids
  • Select baby and kids’ coats, fleece, hats, and more, $14.99 or less
  • Save up to $30 on Oral Care, including Oral-B electric toothbrushes
  • Up to 25% off select skin care products, including Dove, Olay, and more

Books, Music & Video Games:

  • 80% off Transformers: The Covenant of Primus
  • Save more than 50% on Deathstroke Volume 1 Book and Mask Set
  • Save on more than 10 autographed CDs, including Kenny Rogers,
    Megadeth, and more (Amazon Exclusive)
  • Save 15% or more on select vinyl records
  • Save $20 on Need for Speed
  • Save $30 on Rock Band 4 Wireless Guitar Bundle
  • $50 off Xbox One Consoles
  • $50 off PlayStation 4 Uncharted Bundle
  • $25 off Metal Gear Solid V
  • Hundreds of PC download deals up to 70% off


  1. Stephen says:

    Any idea when the sale prices go live?

  2. Cdlenfert says:

    I really want to jump on one of the listed deals. On iPhone I don’t see an App only deals section, and when scanning through the deals in the app that I can watch (get alerts for) I don’t see the item. Specifically want to be able to Jump on the Acer projector. Anyone know what I can do to make sure I’m able to snag one?

    • Stephen says:

      If you figure out anything please respond back. There are few items too that I want to snag with Amazon Prime so I’m trying to figure out how to watch the deals on the apps as well

    • AFTVnews says:

      I think the deal section within the app is not live yet. It’s not showing on any of my Android or iOS devices either. The app only deals don’t start until Thanksgiving (unlike the lightning deals which start this Friday), so they probably won’t add the deal section to the apps until sometime next week.

      • cdlenfert says:

        Thanks for the feedback. It’s pretty frustrating that Amazon is posting prices on products with generic descriptions and to means for shoppers to know where to go, and when to go there, in order to get the deals being advertised.

  3. Eric says:

    Does anyone know if amazon prime will be discounted, I would like to give it as a gift.

  4. Justin says:

    Any idea if apps will go on sale? They never seems to be part of these deals. Would be cool if I could get some fire tv games cheaper.

    • AFTVnews says:

      Amazon has been giving away free app bundles most major holidays, so i expect we’ll see a new bundle this Thanksgiving. As for app sales, that’s up to the individual app developers. Not Amazon.

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