Today marks the start of WWDC, Apple’s big developer conference. Apple’s CEO Tim Cook just took the stage to kick off the conference and his first announcement was that an Amazon Video app will finally be coming to the Apple TV. Cook mentioned you’ll be able to watch Prime Video on the device, but it’s unclear if the app will also allow you to purchase and rent content. Apple is rumored to be working on a new Apple TV with 4K capabilities, but there was no mention of a new device. The Amazon video app for Apple TV will arrive “later this year.”
Amazon and Apple have historically been unable to come to an arrangement, regarding the Apple TV, which mutually benefits both companies. Amazon’s gripe is with Apple’s mandatory cut for in app purchases that it imposes on apps offering digital goods on Apple devices. The quarrel came to a head when Amazon banned the sale of Apple TV devices on their retail site.
It’s unclear if the new Amazon Video app on the Apple TV will be crippled, like the Amazon Video apps on iPhones and iPads, by not allowing users to purchase or rent new content. We’ll have to see when the app is released later this year, which is likely when a new Apple TV will also be announced. Amazon’s tweet about the announcment specifcially says “Amazon Prime Video” is coming, and reveals that it will be integrated into Apple’s own TV app. There’s also a good chance Apple TVs will return to Amazon’s site.