As promised earlier this year, Amazon has released a Prime Video app for the Apple TV. The app is available in the app store for 4th and 5th generation Apple TVs and will also be added to the pre-app store 3rd generation model.
In addition to releasing the new app, Amazon is making their content available inside of the TV app on the Apple TV. The TV app acts as an aggregator to display content from multiple streaming video providers in one place. Netflix is still notably missing from the TV app, so it’s significant that Amazon has decided to be included in the app.
As expected, there doesn’t appear to be a way to purchase or rent content through the new Prime Video app on the Apple TV. That’s because Amazon would have to give Apple a share of all purchases made through the app and customers would not be allowed to use their Amazon account for payment. This is the considered to be the primary issue that kept Amazon from releasing an app for the Apple TV and is why they refuse to sell the Apple TV.
Now that it seems like Amazon and Apple have come to some kind of an agreement, at least for this new app, we might see the Apple TV return to Amazon.com. As of now, you still cannot buy the Apple TV through Amazon.