Amazon released its fourth quarter earnings yesterday along with some interesting figures for 2015. Worldwide Prime membership increased by 51% in 2015. In the US, the increase was 47%, meaning international Prime membership is outpacing growth in the US. The growth is not surprising, considering Amazon spent over $3 billion last year creating and acquiring content for Prime Video and Prime Music. That figure is more than double the $1.3 billion Amazon spent on Prime Video content in 2014. With Amazon moving quickly into original movie production, there’s no doubt they’ll spend even more in 2016 to bring more content to Prime members.
Amazon continues to report that the Fire TV is the #1 best-selling streaming media player in the US. Prime Music streaming hours tripled in the fourth quarter of 2015 compared to 2014, thanks in part to the recent launch of the service in Germany and Japan. Prime Video customers doubled internationally in the same quarter. With Prime usage growing across the board, both in the US and internationally, we can probably expect even more Prime membership perks in 2016.