The 2nd-generation Amazon Fire TV product page is currently displaying an “Item Under Review” notice. This is Amazon’s generic message that they place next to products which have elicited customer feedback which needs to be investigated. The message states “there may be something wrong with our inventory of the item, the way we are shipping it, or the way it’s described here.” The Fire TV 2 has also been listed as “Currently Unavailable” at various times today. The Fire TV Gaming Edition, HD Antenna Bundle, and Fire TV Stick do not have the same notice.
There are numerous reasons why the Fire TV 2 could be displaying this notice. With the ever changing landscape of streaming devices, and the high density of information on the page, it could simply be that customers have complained information on the Fire TV’s product page is no longer accurate. For example, Amazon’s comparison chart lists the Apple TV has having only 70 apps, which is very outdated information. That chart alone would merit the need to place the Fire TV’s product page under review.
Another possible reason for placing the Fire TV under review is the recent addition of the app blacklist introduced by the latest software update. There has no doubt been an influx of negative feedback aimed at Amazon due to these recent changes, so perhaps placing the Fire TV under review is acknowledgment from Amazon that customer feedback regarding the blacklist is being heard and discussed. I’ve reached out to Amazon’s PR team for specifics regarding the notice and will update this post if I hear back from them.
Just a couple hours later and the “Item Under Review” notice is now gone.