Amazon announced last month that they would no longer support Amazon Instant Video on Google TV devices. That news came a few months after it was obvious Google themselves were no longer supporting the platform when they ended YouTube support for Google TV devices. Now, Amazon customers who accessed Amazon Instant Video through a Google TV are beginning to receive incentives to replace their Google TV device with a Fire TV Stick. The emails state the Amazon Video app on Google TV will no longer be available after September 14 and include a $10 off discount code for the Fire TV Stick. This isn’t the first time Amazon has tried to make up for lost video support with Fire TV discounts. Last month, Amazon offered owners of older Samsung TVs from 2011 a simlar discount for ending Amazon video support on those TVs. If you’ve accessed Amazon video on a Google TV in the past, check your email for the discount offer, and share your codes in the comments below if you don’t plan to purchase a Fire TV Stick by the promo cut off date of October 7th.