The celebration yesterday for the arrival of HBO Go on the Amazon Fire TV was cut short for many when they launched the app to find that their cable television provider was not on the list of approved activation partners. It’s not enough for Amazon and HBO to cut a deal when cable providers like Comcast continue to act as gatekeepers. Now that Amazon has made good on their promise to bring HBO Go to the Fire TV, they begin a new battle with Comcast. A source tells Engadget that the two companies are in talks to allow HBO Go acces on the Fire TV.
A similar arangment was just finalized last month by Roku and Comcast to bring HBO Go access to Roku owners with Comcast subscriptions. However, after nearly a month, that deal has yet to go into effect. Even if Amazon and Comcast come to an agreement, there’s no telling how long it will take for consumers to see those benefits or if it will even matter in the end. HBO announced earlier this year that they’ll finally be cutting out the cable provider middle man and allowing consumers to subscribe directly to HBO’s programming without the need of a cable subscription. It’s likely no coincidence that Spring 2015 is both when the Fire TV Stick will be receiving HBO Go access, and when HBO’s a la carte subscription plans are expected to arrive.