Amazon is launching a new storefront today called Amazon Exclusives for new products from emerging brands. The store’s purpose is to highlight products like Kickstarter successes and offer the best prices on such products. Several funded Kickstarter projects are on board, including Zackee’s turning signal LED gloves and Olloclip’s iPhone camera lenses. Kickstarter isn’t the only source for products Amazon is tapping into. Also in the store are inflatable paddle boards by Tower, which were featured on the television show Shark Tank.
The products aren’t actually exclusively sold by Amazon, despite the store fronts name. They can still be purchased from the individual manufacturers’ websites, but Amazon will be the only third-party retailer offering the products.