Amazon Japan gives us first hint at Prime Day discounts — Fire TVs & Sticks 30% off w/ Free Amazon Coins


Amazon Japan is the first Fire TV market where Prime Deals have already gone live, giving us our first hint at possible Fire TV deals coming to other areas. All Fire TV and Fire TV Stick models for Japan are 30% off. If the same discount comes to the US, the Fire TV would be $69.99, the Fire TV Stick would be $29.99, and the Fire TV Stick with Voice Remote would be $34.99. That would be a “great” price for the Fire TV, but just a “good” price for the Fire TV Stick, according to my Amazon Hardware Sale Pricing Guide. Interestingly, Amazon is also giving away 500 Amazon Coins with any Fire TV or Fire TV Stick purchase, which is something we’ve never seen offered before. Of course, just because Amazon Japan is getting 30% off, doesn’t mean the rest of the world will see the same. Last Prime Day, the deals across different countries were not the same. Additionally, the Fire TV and Amazon Prime in general are relatively new in Japan, so there are different priorities there for Amazon than in other countries.

As for other Amazon hardware, the Fire Tablet is 61% off, which would be a US equivalent sale price of $19.99. Other Fire tablets like the HD 8 and HD 10, are not on sale in Japan for Prime Day. The Kindle Paperwhite is also on sale in Japan for 51% off, which is a US equivalent price of $59.99. Both of the Fire Tablet and the Kindle Paperwhite sale prices in Japan are well into the “great” range of my guide.


  1. Z says:

    I’d be all over a paperwhite even at $69

  2. Mike4AU says:

    The base stick price with 30% off would be $27.99, not $29.99.

  3. Joe Hoffman says:

    Glad you are watching this for us and keeping us updated. Great work!

  4. Lori Rowland says:

    I’m ready for the Fire TV! Just let us know when it goes on sale.

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