Amazon has announced that they’ll be removing lock screen ads from all of their Prime Exclusive Phones. Starting tomorrow, February 7th, all newly purchased phones in Amazon’s discount program will not contain ads or offers on the lock screen. Better yet, all existing phones will receive an update in the coming weeks that removes their lock screen ads.
Amazon began selling discounted phones to Prime members in 2016. In exchange for saving money on the cost of the phone, Amazon preloaded the phones with their apps and displayed ads on the lock screen. With this change, the only difference between discounted Prime Exclusive Phones and their regular price counterparts will be the preloaded Amazon apps.
Amazon says they’re making this change because it better facilitates the use of fast unlocking technology, like fingerprint scanners and facial recognition. It’s generous of them to make the change retroactive, even on devices that don’t have alternate unlocking methods.
To make up for the lost revenue generated by the lock screen ads, all phones currently being sold under the Prime Exclusive Phone program will increase by $20 starting tomorrow, according to Phonescooper. That means today is the last day to save that $20 on a new phone purchase and still have a phone without lock screen ads.