Amazon has just started running a new “Trade up to Fire TV” promotion that will give you $35 off a new Fire TV Cube or $25 off a new Fire TV 3 (Pendant) when you trade in a Chromecast, Roku, or Apple TV. In addition to the discount, you’ll get $2.99 in Amazon credit, which brings the final out-of-pocket price of the Fire TV Cube down to $82. That’s even better than the Prime-only introductory pre-order price of $89.99. The final out-of-pocket price for the Fire TV 3 would be $42, which is less than any sale price that we have seen.
This trade-in offer is exceptionally generous when you consider that you can literally buy a refurbished Roku Express for less than $27 directly from Amazon and trade it right back to them and still come out ahead $10 when you buy the Fire TV Cube. If you’re in the market for a new Fire TV Cube or Fire TV, and don’t have anything to trade in, you may seriously want to consider picking up a used device from somewhere to take advantage of this offer. Thess $8.26 Roku 3s (2014 model) and these $9.41 Roku 2s (2015 model) are the cheapest item on eBay that I could find that qualifies for this trade-in offer.
The FAQs at the bottom of the offer page say the device you trade in doesn’t have to even be working. The remote can even be missing and you’ll still qualify for the discount and credit. Amazon will give you a free shipping label to use to send in your device and if, for whatever reason, it’s not accepted, they’ll ship it back to you for free.
Once your trade-in is accepted, you’ll receive a $2.99 credit applied to your Amazon account that can be used towards any Amazon purchase. Your Amazon account will also automatically have the $35/$25 discount applied so that whenever you buy a Fire TV Cube or Fire TV 3, you’ll see the extra savings applied automatically at checkout.
There’s a bit of discrepancy about which streaming devices qualify for this offer. The offer page says “any Roku, Apple TV, and Google Chromecast device is eligible for trade-in,” however, not all models are available to select when you start the trade-in process. For example, if you click “Google Chromecast (1st Generation, 2nd Generation)” to begin the trade-in process, it shows you only the 2nd gen Chromecast with no way to select a 1st Gen Chromecast.
If what your trading in is explicitly listed, you should qualify for the offer without any issues. If what you want to trade in is not explicitly listed, you can try selecting the closest model and hope for the best. The worst-case scenario is they’ll just ship back what you send them.
To qualify for the $35 Fire TV Cube or $25 Fire TV discount, you must complete a trade-in by the end of 2018. The discount you receive must be used by Feb. 28th, 2019. That means you can complete the trade-in now and might be able to use the discount the next time the Fire TV Cube or Fire TV go on sale, like during Prime Day or Black Friday, to double up on the savings.
7/16/18 The $35 and 25 discounts did end up stacking with the Prime Day sales. See here for more info.