Amazon is back at the bidding table for streaming rights to the NFL’s Thursday Night Football (TNF) games, according to Variety. They’re up against Google’s YouTube, Twitter, and Verizon. FOX just locked up broadcast rights to TNF for the next five years, but now Amazon is negotiating for digital streaming rights for equally as long.
Amazon paid $50 million for TNF streaming rights during this last season and made the games available to Prime members. According to the NFL, Amazon boosted overall consumption of TNF by about 2.5% in 2017. Twitter had the rights to TNF the year prior to Amazon, but Amazon’s viewership was 17% higher than Twitter’s results.
Verizon’s long-standing rights to stream NFL games on mobile phones just ended this season, so they might be eager to lock down a new deal. Google’s conflict with Amazon and desire to bolster YouTube TV as a destination for sports fans may cause them to be a serious contender. Facebook, which has bid for NFL games in the past, stepped away from negotiations for the current TNF rights.