Software update 18.104.22.168 for the Amazon Fire TV and Fire TV Stick has added more granular parental control options. Prior to this update, parents could only enable or disable Amazon Video content as a whole on the Fire TV and Fire TV Stick. Now it is possible to restrict content based on the rating of the movie or TV show. Any content rated higher than the one selected would require a PIN code to be entered before viewing is allowed.
The new viewing restriction options can be found in the Fire TV’s settings menu under parental controls. Selecting to restrict all ratings is equivalent to the previous option of blocking all Amazon Video outright. Allowing only the “General” option means movies rated G and TV shows rated TV-G and TV-Y can be viewed without having to enter a PIN. The “Family” level opens up access to PG movies and TV-Y7, TV-Y7-FV, and TV-PG rated TV shows, while the “Teen” level grants PG-13 movies and TV-14 shows. The “Mature” level encomposes movies rated R and NC-17, TV shows rated TV-MA, and all unrated content.
These new viewing restriction settings only apply to video streamed from Amazon. While that does include videos from add-on subscriptions, it does not include videos within streaming apps like Netflix. You’ll have to continue relying on restriction settings within those apps, if they’re available, to limit that content.
The FreeTime parental control options have not changed with this update. Amazon suggests using FreeTime for children eight and younger. With FreeTime, parents specifically select movies, shows, and apps that can be accessed. The standard parental control settings, which are the ones being improved with this new software update, are recommended for kids 9 and older.