An unnamed source from Argos, a british retailer, has told UK tech publication TechRadar that the Fire TV is on its way to the United Kingdom and will be available to buy “for Christmas” this year. Specifics on release date and pricing were not given. Amazon themselves have said nothing about a UK release, however they did hold a Fire TV developer workshop in London a month ago which hinted at a UK release.
A direct conversion of the $99 US price would translate into a UK price of £59. However, judging by the UK pricing of Amazon’s Kindle Fire tablets, we expect the UK price to be higher. On average, the UK version of Kindle Fire tablets are priced 50% higher than their US equivalents. Applying the same 50% increase would price the UK Fire TV at £89.