Amazon breaking even on Fire TV hardware

fire-tv-manufacturing-costThe experts over at TechInsights have done a detailed breakdown of the Amazon Fire TV’s manufacturing cost. They estimate the Fire TV costs Amazon $92.99 to make. Like with their Kindle tablets, Amazon is selling the Fire TV at cost in hopes to make their profit from digital content sales like movies, TV shows, and apps.

The cost breakdown and parts are as follows:

  • Processor – $27.54 (29.6%)
    • Qualcomm 1.7 GHz Quad-core Krait 300 CPU
    • Qualcomm Adreno 320 GPU
  • Remote Control & Supporting Materials – $16.31 (17.6%)
    • Texas Instruments M430F5435A microcontroller
    • Texas Instruments CC2560 Bluetooth IC
    • Bosch Sensortec BMA150 3-axis accelerometer
    • Audience eS305 voice processor
    • Two MEMS microphones
  • Other Parts – $13.29 (14.3%)
    • 10 layer main circuit board and other misc. parts
  • Non-Electric Parts – $9.70 (10.4%)
  • Connectivity – $6.32 (6.8%)
    • Qualcomm Atheros QCA6234 MIMO 802.11a/b/g/n WiFi
    • Bluetooth 4.0
    • 5.5 mm DC jack
    • HDMI 1.4b with HDCP
    • Optical Audio TOSLINK
    • Atheros AR8152-B PCI-E 10/100 Ethernet
    • USB 2.0
  • 8GB Internal Storage – $6.17 (6.6%)
    • Toshiba THGBM5G6A2JBAIR MLC NAND Flash
  • Assembly & Testing – $4.93 (5.3%)
  • 2GB Memory – $4.54 (4.9%)
    • Samsung K3PE0E00QM-CGC2 LPDDR2 SDRAM at 533MHz
  • Power Management & Audio – $4.20 (4.5%)
    • Qualcomm PMM8920 IC

SourceTechInsightsiFixit

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