A new report from Newzoo analyzing gamer spending trends across all three major appstores has revealed that the Amazon Appstore has the highest percentage of users who spend money on games. 64% of Amazon Appstore users have purchased games versus an average of 41% across all app stores and just 37% on Google Play. Appstore users as a whole who spend any money on gaming is up 10% since 2012, with the total number of appstore users up 23%. The US and UK have among the highest percentages of gaming spenders, while Italy and the Netherlands have the smallest percentage.
The daily app deals and free coin rewards have no doubt played a role in Amazon’s success. One look at the sidebar on this website, which I update numerous times a day, will show you the abundance of game deals available at Amazon.