There have been hints that Amazon is working on launching the Fire TV and their appstore in India for several months. Now it looks like third-party services are getting involved, which usually means the launch is right around the corner. A pair of new apps, Voot and Voot Kids, which are streaming services in India, were just added to the appstore with support for the Fire TV. The red flag is that these Fire TV apps are geographically orphaned, which means they are not available for download in any of the 4 countries where the Fire TV is currently sold.
Just before Amazon announced that the Fire TV was being made available in Germany, several new German media apps popped up in the appstore with Fire TV compatibility. The same appears to be happening right now with new Indian media apps.
Shortly after Amazon Prime launched in India last year, I discovered that Amazon’s India site already had amazon.in/firetv redirecting to a disabled product page. The redirect was quickly removed, but it was very telling evidence of the Fire TV’s impending arrival in India.
Now that Indian streaming services are starting to release Fire TV apps, the stage is being set for the device’s arrival. Amazon India does not have its own Amazon Appstore, and instead directs customers to use amazon.com, so I expect a native Amazon Appstore for India to launch alongside the Fire TV in India in the coming weeks.