Amazon has announced service that helps hotels, vacation rentals, and other locations deploy Alexa and Echo devices at scale. Alexa for Hospitality allows the voice assistant to be customized for each location. Guests will be able to ask for things like hotel information, order room service, request housekeeping, and control smart devices like lights and thermostats. It also appears as though there will be a way for guests to temporarily login to their hotel room’s Alexa device in order to access their music, make phone calls, and other personal Alexa functions. Select Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels, and Autograph Collection Hotels are already on board and will deploy Alexa devices starting this summer.