When Prime Day kicked off, the main deal for the 2nd-gen 2018 Toshiba Fire TV Edition televisions was the 50-inch size for $289.99. At $110 off the regular price, it was the deal to get since the other two sizes only dropped by $30. Now, Amazon has just reduced the 43-inch size by another $50, making the 43-inch Toshiba Fire TV Edition television on sale for $249.99. At $80 off the regular price of $329.99, this is the new lowest price the 43-inch size has ever been. It’s lower than even the 1st-gen 2017 Element Fire TV Edition televisions ever reached. The 55-inch size is still $449.99, which is just $30 off the regular price. During last year’s Prime Day, Amazon hardly reduced the price of the largest 1st-gen Fire TV Edition television, so they may be doing that again and focusing sales on the smaller sizes.